As I said, the discussion about 'authenticity' interested me, but I wasn't really sure where it came from, apart from the conversation between Anna and Jeanne and what we could apply it to (apart from strategy). I'm not sure that I captured this too well:
Jeanne offered us four qualities of authenticity that an American academic had proposed recently. I think this had something to do with an architecture of reality or the creation of something that feels real or genuine?
- PRESENCE
It commands attention. It may not be true but it interests us. Perhaps a combination of familiarity and novelty?
- SIGNIFICANCE
This is the 'hook'; it means something. And it is personal (to us)?
- MATERIALITY
It is what it says it is, or it is made of the stuff it purports to be. Jeanne said that the opposite of belief is doubt, so that needs to be dispelled if you want someone to think something is real. It offers a reason to believe in it.
- THE QUALITY OF EMPTINESS
'The finished is still-born.' It offers the excitement of engaging with an unfinished (less than perfect?) work-in-progress. There is space to finish your piece of it.
Jeanne went on to discuss the difference between strategies that are either 'ducks' (symbolic) or 'sheds' (practical and authentic).
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